The 6-Gap Revenue Map

Contractor Marketing Agency.
Get Chosen.
Not just found.

Your growth should be predictable. Your marketing should be a system. Find out exactly where yours is leaking
— in fifteen seconds.

What's your industry?
Plumbing

Businesses in your position are leaving an estimated $0 a month on the table — about $0 a year — to competitors who aren't better than you, just better found.

Free. No call, no pitch. Your real, business-specific numbers, sent to your inbox.
Or see exactly how we close these gaps for plumbers See your gaps on the live 6-Gap Revenue Map
11,564 Leads
Tracked thru 1 pipeline
761 Sales
Measured & optimized
1 System
Connected across every stage

~70% were third-party leads — the lowest-converting kind, we made it work.

Every number, traced to a live pipeline over 2+ years — we’ll put you on the phone with the owner.

The 6-Gap Revenue Map™ Pick your trade 6 gaps, one system
Google
Meta
SEMrush
WordPress
GoHighLevel

The 6-Gap Revenue Map

Six things decide whether a search turns into a booked job. We measure all six, score them, and hand you the one that costs you most. Here is the instrument, running.

Example scan  a composite contractor. Every finding on it is one we have written about a real business.
Where 10,000 searches actually go
0 booked jobs / month
Pass rates are interpolated between published bottom-quartile and top-quartile benchmarks. Click any gate for its source.

Click any gate to hold it while you read. The scan picks back up after 20 seconds.

10,000 searching
Auto-scanning all six gaps…

This is an example. Yours runs on your actual site, your actual competitor, your actual reviews.

Get my real scan →

Takes 30 seconds to request. No call, no pitch. Your gaps documented on video within 48 hours.

Sound familiar?

Most marketing agencies sell you traffic.
You needed revenue yesterday.

That’s the difference between marketing… and a system.

You’ve probably been here before — paying for SEO services that generate reports but not phone calls. Running digital ads that drain budget but don’t fill the schedule. Getting sold “brand awareness” when what you actually need is a growing number of booked jobs and qualified leads.

Wasted ad spend

You’re paying for clicks from Google Ads and social media that never convert into calls or booked work.

Clicks that don’t convert = lost revenue.

Vanity metrics

Your marketing agency reports impressions and website traffic but can’t show you a single new customer.

You wonder if marketing even works.

No system

Your lead generation campaign feels like throwing money at random tactics and hoping something sticks.

Leads come slowly, if at all.

Slow follow-up

Leads come in but nobody responds fast enough. Opportunities die in your inbox before your sales team sees them.

Competitors get your customers.

The dogfood test

Don't trust us.
Check us.

The same system that made a brand-new agency the answer against national competition is the one we engineer for your local market. Here's the proof — Google's AI naming only one agency for the term our whole industry fights over. Run it yourself.

62 wins · our toughest terms Aug 10 · incognito
google.com/search · contractor marketing company Incognito
Real Google incognito result, Aug 10 2026 — Andrew Ryan Marketing named in the AI Overview and ranked #1 organic for 'contractor marketing company'
Captured incognito · Kingsport, TN · Aug 10, 2026 verify the live result ↗
The only agency Google named #1 in classic organic National terms

These aren't hypotheticals. View our case studies — documented rankings, real timelines, verifiable results.

How it works

A system, not a service list.

Every engagement follows the same proven framework
— because intelligent and repeatable systems beat random tactics every time.

Here’s how we turn traffic into revenue:

01

Audit

We analyze your lead flow, search presence, and competitive landscape to find exactly where opportunities are being lost.

02

Build

We architect your complete lead generation system — SEO, conversion paths, and AI-powered intelligence tailored to your market.

03

Launch

We deploy your campaigns, track every lead source, and optimize the conversion path from first click to booked appointment.

04

Scale

We refine what’s working, expand into new service areas and markets, and compound your growth month over month.

What we deliver

Full-stack revenue systems.
Not just piecemeal tactics.

Every service works on its own
— and every one is built to connect into a unified revenue model.
Because isolated tactics don’t compound. Integrated systems do.

Search Engine Optimization

Dominate Google rankings in your local market with technical SEO, content strategy, and authority building that compounds over time.

Learn more →

Lead Generation Systems

Predictable inbound lead flow from search, ads, and conversion-optimized funnels — built to fill your schedule consistently.

Learn more →

Paid Advertising

High-intent Google Ads and paid search campaigns that target buyers ready to hire — managed for ROI, not just clicks.

Learn more →

Reputation Management

Build and protect your online reputation with review generation, monitoring, and response systems that increase trust and conversions.

Learn more →

Email Marketing

Automated nurture sequences, follow-up flows, and re-engagement campaigns that convert leads who aren’t ready to buy yet.

Learn more →

Conversion Optimization

We optimize every touchpoint from first click to booked appointment — websites, landing pages, forms, and follow-up speed.

View all services →

From the next lead to the next market

Wherever your business is,
that’s where we start.

We meet your business where it actually is — because every stage has a different constraint, a different highest-return move, and a different definition of risk. Find yours below.
Wherever you are, the next move is the one with the most revenue, and the least risk.
That’s the only kind we recommend.

The stage map · no score, no form

Build a predictable pipeline: visibility, owned assets, and the measurement that ends the guessing.

Build my pipeline →

Find the waste, fix the conversion, and measure what’s actually producing booked jobs.

Find my leaks →

Turn a good local operation into local dominance: authority, reputation, and exclusive demand.

Own my market →

We give you the honest answer: is your success a system, or is it you? Sometimes it’s ‘not yet,’ and that’s the most valuable thing we can tell you.

Am I ready? →

Launch on a proven system — with the downside modeled before you commit a dollar.

Plan my launch →

Normalized comparison and allocation across locations, so investment follows evidence, not instinct.

Compare my markets →

Document, standardize, and quality-control the whole system so it runs without the founder in every decision.

Systemize my growth →

Same method at every stage. The tools change; the discipline doesn’t
growth engineered to reduce risk.

Industries we serve

Built for contractors. Proven across trades.

We deliver performance-driven SEO, lead generation, and conversion systems tailored to each industry's buying cycle, competition, and customer behavior.

Flooring

View strategy →
Industry Insight

74% of buyers check two or more sources before choosing a local business. Show up everywhere they look. (BrightLocal, 2025)

Roofing

View strategy →
Industry Insight

96.55% of all web pages get zero traffic from Google. The few that rank take the market. (Ahrefs, 2023)

HVAC

View strategy →
Industry Insight

Raising retention just 5% can lift profit 25–95% — and keeping a customer costs 5–25× less than winning one. (Bain / HBR)

Plumbing

View strategy →
Industry Insight

84% of consumers use Google to find and vet local businesses. Not in the map pack means not in the running. (BrightLocal, 2025)

Remodeling

View strategy →
Industry Insight

The FTC fined HomeAdvisor $7.2M for overstating how often its leads become jobs. Own your pipeline. (FTC, 2023)

Painters

View strategy →
Industry Insight

$13.74 per click — the highest CPC in home services. Paid search is a tap you can't turn off; SEO compounds. (LocaliQ, 2025)

Fencing

View strategy →
Industry Insight

68.7% of all Google clicks go to the top three results. Own the top three, own the market. (First Page Sage, 2025)

Windows & Doors

View strategy →
Industry Insight

Contact a lead within an hour and you're ~7× more likely to qualify it — 60× vs. waiting a day. (HBR, 2011)

We’re not for everyone

Is this the right fit?

We’re selective about who we work with — because real results require real commitment on both sides.

We’re a great fit if you…

Want a marketing system that generates predictable, measurable growth

Are ready to invest in long-term competitive advantage, not quick fixes

Value transparency — real metrics, real conversations, no fluff

Run a service business doing $2M+/annually and want to scale

We’re not the right fit if you…

Want the cheapest marketing option available

Expect page 1 rankings overnight with no content investment

Don’t have time to respond to the leads we generate

Need a vendor to manage, not a partner to grow with

Andrew Ryan

Founder, Andrew Ryan Marketing

From managing $10M+ in ad spend for enterprise appliance brands like GE, Whirlpool and Bosch, to building lead generation systems for local contractors — I’ve seen what works and what’s just noise.

I built this agency on one principle: if it doesn’t generate measurable business results, it doesn’t belong in your marketing plan.
Every strategy we deploy, every campaign we run, every system we build is accountable to one metric — your revenue growth.

Andrew Ryan signature

Ready to build a lead engine
that actually works?

No sales pitch — just your revenue gaps, documented on video, within 48 hours.

Show Me My Revenue Gaps →

Takes 30 seconds to request. You’ll see your revenue gaps within 48 hours.

Or fill out the form to learn how our growth systems can help your business.

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