Better data. Better decisions.
It's most of what agencies measure — and none of it is revenue. We keep going: which lead became a job, what it made, whether you had room to deliver it, and what to do next.
The unfinished scoreboard
Impressions, clicks, traffic, even calls — they go up and to the right on the report, and your bank account doesn't move. Click a metric on the left to see what it hides.
↑ Tap the left column. Every one of those numbers can rise while your revenue doesn't.
The metrics that matter are the ones tied to money: booked jobs, profit per completed job, revenue per lead, and the capacity to deliver the work. Impressions, clicks, traffic, and calls measure activity — only booked, profitable jobs measure income.
The problem isn't the click. It's stopping there.Activity is not progress.
The forbidden truth
Measurement usually stops at the lead — where the report ends, not where your money is made.
So you fund the ad that rang the phone the most
— not the one that booked the most profitable work.
No — call tracking shows which marketing made the phone ring, not whether the call became a signed, profitable job. On its own, it can make a source that rings constantly and books almost nothing look like a winner. Real measurement follows the call to the completed job.
First-touch, last-touch, multi-touch, data-driven, media-mix — different ways to divide credit. But every model depends on what you call a conversion. If the conversion is a call or a form, the model still stops before the money. We don't.
How we hook it up
Closed-loop marketing attribution connects where a lead came from to the job it became — and the revenue it produced. For contractors, that means carrying the source through the call, your CRM, the sale, and job costing, instead of stopping at the lead.
We don't hand you a dashboard and call it attribution. We wire the marketing to the money, so the source stays with the lead all the way to the sale.
Google Ads, Local SEO, LSA, calls, forms — each tagged at the source.
Through your CRM, the appointment, and the sale — the origin rides along the whole way.
When the job sells, revenue and margin flow back to the source, campaign, or call path we can trace.
Closed-loop attribution: from the first click to the deposited check.
If your CRM or job-costing system knows what the job cost and made, we pull that forward too — so profit isn't a guess. Your team only updates the few fields needed to close the loop. We build the connections; you don't add headcount.
Works with the tools you already use — ServiceTitan, Jobber, Housecall Pro, HubSpot, GA4, Google Ads, and your call tracking. We don't replace it. We connect it.
Part of the bigger picture: the lead-to-booked-job system →
Follow it all the way
Most attribution stops at the lead. We follow it through the sale to the completed, profitable job — and show you where it leaks. Pick a source and watch it move.
Every source starts with the same 100 leads. The bars show how many survive to each stage — and how many reach a completed, profitable job.
These are example numbers — we won't dress up fake data as a real client's. The point isn't the figures, it's the shape: the same 100 leads land very differently by source, and only attribution shows which. On your account, every number here becomes your own — measured to your booked, completed jobs, not guessed.
What it changes
Measured to the completed job, attribution stops being a scoreboard and starts answering the questions that actually move revenue:
Where should the next dollar go?
How much is a lead worth, by source?
Do you need more demand, or more capacity?
Ready to expand — or do the numbers say not yet?
The biggest decision of all
Put both sides in the math, and growth stops being a guess. What does it cost to win the work? What does it take to deliver it? Put those numbers together and you can see how far to push before something breaks.
When the demand is real and you can deliver it at a profit, we scale. When you'd be buying work you can't deliver profitably, we say not yet. For a home services contractor eyeing a new crew, a new service, or a new market, that's the difference between growth that pays and growth that just makes you busy — your business running on numbers instead of your gut, the shift that let a lead-to-sale engine run without me.
The most revenue, for the least risk.
From the next lead to the next market.
This is the decision a dashboard can't make for you — because it never measured past the click. See where you stand before you spend another dollar.
The 6-Gap Revenue Map is our free diagnostic — it shows the leaks in your funnel before you spend a dollar.
Proof
There's no consented contractor case study to show yet — so we won't fake one. But the discipline is real, and so is the operator record above.
A lead-to-sale engine that closed 35.6% of the appointments that showed and, once systematized, ran without me — built by someone who managed $10M+ in ad spend for major appliance brands: GE, Whirlpool, and Bosch.
"…measure marketing effectiveness beyond traffic and leads. He even took into account the crew's installation capacity. Things we never would have thought of on our own."
Gregg Murray · Founder, Relaunch Digital
Common questions
Marketing attribution for home services contractors is connecting every lead back to the source that created it, then following it all the way to the booked, completed job and the profit it produced — instead of stopping at the click, the form, or the call. It answers one question: which marketing actually books profitable work?
You track lead sources by tagging every channel — Google Ads, Local SEO, Local Services Ads, calls, and forms — and carrying that source into your CRM so it stays attached to the lead through the appointment and the sale. Call tracking captures phone leads, UTMs and form tracking capture the rest, and your CRM ties them to the booked job.
Revenue attribution keeps each lead's original source attached as it moves through your CRM — ServiceTitan, Jobber, Housecall Pro, or HubSpot — so when the job closes, the revenue and its job-costed profit are credited back to the source that earned it. That's closed-loop attribution: from the first click to the deposited check.
First-touch credits the first interaction, last-touch the last, and multi-touch splits credit across several. Every one of them divides credit for a conversion — but that conversion is usually a click or a call. We define the conversion as the booked, profitable job, so the model measures money made, not activity.
Start with the 6-Gap Revenue Map — the public diagnostic that shows you the leak before you spend another dollar.
Free, no obligation: a clear read on where your funnel leaks and what it's costing you.
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423-299-1718 · Johnson City, TN · The person you reach is the person accountable for your results.