Andrew Ryan Marketing is an intelligence infrastructure agency for service businesses — building living systems that capture, score, route, and act on market intelligence to make our clients impossible for competitors to match. Founded in Johnson City, Tennessee, with 15+ years of performance marketing experience and over $10M in managed ad spend across enterprise and local markets.
Six things decide whether a search turns into a booked job. We measure all six, score them, and hand you the one that costs you most. Here is the instrument, running.
Click any gate to hold it while you read. The scan picks back up after 20 seconds.
This is an example. Yours runs on your actual site, your actual competitor, your actual reviews.
Show Me My Revenue Gaps →Takes 30 seconds to request. No call, no pitch. Your gaps documented on video within 48 hours.
Service business owners search for "marketing agency" because that's the category Google built. So that's the category we live in. But the work we actually do for our clients sits one layer up.
Marketing agencies sell campaigns. Campaigns expire. The day you stop paying, the work stops working. The leads dry up, the rankings slide, the visibility evaporates. You're back to square one with a smaller bank account.
We're an intelligence infrastructure marketing agency. Systems that capture, score, route, and act on information about your market, your customers, and your competitors automatically. Systems that compound. The longer they run, the smarter they get. And nearly impossible to duplicate.
Our clients don't churn out after six months. We put infrastructure in place that creates an advantage their competitors don't have access to and can't replicate.
The agency model is calibrated for retainer renewal, not client revenue. Three specific places where the incentives diverge from your outcomes — and where Andrew Ryan Marketing's intelligence infrastructure operates the opposite way by design.
Most contracts measure success in clicks, impressions, and rankings. None of those pay your mortgage.
We measure in booked revenue. Every dollar we spend is reported with full attribution to the project it produced.
Angi, HomeAdvisor, Thumbtack, and most "lead gen agencies" sell the same lead to three or four competitors. You're not buying a customer. You're buying a bidding war.
Our intelligence infrastructure generates leads that go only to you. Period.
Ask your current agency how many leads turned into booked jobs last quarter. If they can't answer to the dollar, they're not running infrastructure. They're running theater.
Our reporting ties every marketing dollar to the booked revenue it generated.
A real conversation with a client, almost word-for-word.
We recently sat down with a real estate brokerage doing eight figures in annual revenue. They had been paying an established SEO agency on a premium retainer.
The agency didn't have access to their Google Search Console — the dashboard that shows what's actually ranking. Had never submitted a sitemap (the file that tells Google which pages exist). Had never run a competitor backlink audit. Monthly reports consisted of vanity metrics no one validated against booked revenue.
This isn't an outlier. This is the standard most service businesses are paying for.
The work most agencies bill premium retainers for is what we do in week one before our actual work begins.
See what this looks like in production →Most agencies sell one piece. We build the integrated stack that makes the pieces compound.
It monitors competitor moves continuously, detects revenue opportunities your team would miss, and optimizes your infrastructure while you focus on running the business. The work that takes most agencies weeks of manual analysis, our systems do in hours.
We turn down more contractor verticals than we accept. If we can't build the moat, we won't take the engagement. Here's what we aren't and won't be.
Not ours. Not third-party. Not "exclusive" leads that turn out to be sent to three other contractors. If you can't own the lead, you don't own the customer.
Our clients stay because the infrastructure compounds, not because they're locked in. If you have to be contractually trapped to stay, the work isn't worth keeping.
Impressions. Rankings. Traffic. Engagement. None of those pay your bills. We report booked revenue, attributed to the marketing dollar that produced it. Anything else is theater.
If your market is too small, your margins too thin, or your operations not ready to absorb the lead volume our infrastructure produces, we say no. A bad fit costs both of us more than a closed door.
Andrew runs every account personally. The strategic thinking is the product. Execution scales through systems and select partners. The brain stays in-house.
No black box. No mystery deliverables. No "we'll get back to you in 30 days." Here's exactly what happens when you engage us.
Revenue gap audit. Competitor intelligence pull. Search Console and analytics deep dive. Baseline measurement of every metric we'll move.
You leave week one knowing exactly where revenue is leaking and what it would take to close it.
Custom infrastructure design specific to your vertical, market, and revenue goals. Site architecture, content strategy, conversion paths, AI orchestration layer.
You see the blueprint before we build. Nothing ships without your sign-off.
Build and ship. Pages, schema, calculators, conversion infrastructure, automation, and the AI layer that ties everything together.
First measurable performance shifts visible within 30 days of deployment.
The system runs, learns, and optimizes. Monthly strategy reviews. Quarterly architecture upgrades. The infrastructure compounds month over month.
The longer it runs, the harder it is for competitors to catch.
Three different industries. Three different problems. Same operating principle.
Service business launching from zero. No domain authority. No revenue. Competing in a saturated category.
Topical authority architecture. Conversion-engineered pages. Lead capture and routing infrastructure built before any traffic arrived.
$0 to $50,000 monthly revenue in 90 days. Same business, different operating layer.
Different verticals. Different scales. The same operating principle: build the infrastructure, then watch what most agencies call "great results" become a starting line.
"If a strategy doesn't generate measurable revenue, it doesn't belong in your marketing plan. Every system we deploy is accountable to one metric: did it move money?"
I spent the first chapter of my career managing performance marketing for enterprise brands. Eight-figure ad budgets. Fortune 500 clients. National rollouts where a one percent shift in conversion meant millions of dollars on the line.
What I saw repeatedly at the enterprise level: the most expensive agencies were rarely the most strategic. Armies of executors, almost no thinkers. Local and regional businesses were getting the same playbook with smaller numbers, paying premium prices for work that wasn't designed to compound. That gap is what I built Andrew Ryan Marketing to close.
We operate around one principle most agencies don't apply: marketing is infrastructure, not activity. Activity expires when the contract ends. Infrastructure compounds. Our clients aren't buying campaigns. They're buying the systems that make their business categorically harder to compete with.
Most agencies pitch every prospect. We disqualify the ones we can't help, because a bad fit costs both of us more than a polite no.
We'll document your revenue gaps on video and send them to you within 48 hours. No sales pitch. No long discovery call. Just the diagnosis, free, so you can decide what to do with it.
See Your Revenue Gaps — Free →