Website portfolio · 5 client builds + our own site

Websites built to do more than look good.

Every business has something that makes customers choose it. We find that advantage, build the website around it, and give visitors a clear reason to take the next step.Six examples below, from manufacturing consulting to a hair salon to our own site. Most include a tool built around the way that business actually sells.

Run a contracting company? Start at 06 Results with numbers are in the case studies

A website has two audiences: people, and the search engines and AI that decide who gets found. Each example has a switch — Visitors is what a person sees, Google + AI is what we built underneath.

Every result below is dated and sourced.

01

Lumitra Advisors

Buck Seward’s manufacturing turnaround consultancy · Huntsville, Alabama · 4-page site

The challenge

Lumitra doesn’t sell generic consulting. It finds the one constraint holding a plant back. Buck needed a site that demonstrates that, not one that claims it.

What we built

An interactive diagnostic that shows a plant manager which one thing is holding the number.

Move five factors that decide whether a change sticks in a plant. Improve the wrong four and almost nothing happens; improve the bottleneck and the number moves. The example plants are scored with Buck’s own 15-question Change Absorption Index.

We call it The Line.

Why it matters

A plant manager doesn’t read that Lumitra thinks differently. He experiences it, in about ten seconds.

15

questions in Buck’s own diagnostic score every example plant. Nothing is made up.

Five example plants · launched September 2026.

What we delivered

4 pages·WordPress·brand system built from the logo·framework diagram·FAQ written to be quoted by Google and AI

Visit lumitraadvisors.com
lumitraadvisors.com
Lumitra Advisors homepage built by Andrew Ryan Marketing: Buck Seward beside the headline From Crisis to Confidence in 90 Days, client logos below
1The promise2Who it’s for3The experience strip
  1. The promiseThe 15%-in-90-days guarantee is real text, not part of an image, so it’s the first thing Google and AI read.
  2. Who it’s forThe first paragraph names the buyer — a $50M–$500M manufacturer — so Lumitra is filed under the right clients.
  3. The clientsSeven client logos each carry the company name as text, because a machine can’t read a logo.
The Line,
on a phone.
02

Curl Up And Dye

Hair salon · Johnson City, Tennessee · 11-page site

The challenge

Hair color has a problem no other salon service has: the customer doesn’t know what it will take to get from the hair she has to the hair she wants.

What we built

A tool that answers that question before she books.

Pick the color you have, the color you want, and whether there’s box dye. It lays out the visits, chair time and upkeep, then texts the plan to the salon.

We call it the Color Roadmap.

Why it matters

Clients arrive knowing what their color will take — the visits, the time, the upkeep. The stylist still confirms it in the chair, but the conversation starts from a plan, not from zero.

99

mobile performance on Google’s speed test, and 100 on the other three categories.

Lighthouse 12.8, mobile, Sept 22, 2026 · launched September 2026.

What we delivered

11 pages·static site, nothing to slow it down·5 before/after sliders·Google Business Profile·salon listing markup

Visit curlupanddyejc.com
curlupanddyejc.com
Curl Up And Dye salon homepage built by Andrew Ryan Marketing: five panels of clients’ hair color above the headline The color you asked for. Finally.
1The headline2Two doors3The salon
  1. The headline“Johnson City hair color & blonding” comes first so Google files the page under the service; the slogan follows, for the person.
  2. Two doorsOne line sorts every visitor: going lighter, or fixing box dye. Both are plain text, so both are searchable.
  3. The salonHours, the map pin and the 4.8 rating from 138 reviews show in the search result before anyone clicks.
The Color Roadmap,
on a phone.
03

BrandFace

Personal branding agency · same owners as Michael Carr & Associates · 2 hub pages on an existing site

The challenge

Personal branding is hard to sell because the value feels abstract. A coach can’t see what stronger positioning is worth.

What we built

A page that makes the value of positioning visible.

It defines CEO branding in one sentence, shows the same pattern across three coaches as you scroll, and a calculator shows what moving up a pricing tier is worth — then carries that number into the strategy form.

We call the scroll experience The Throughline.

Why it matters

Google’s AI Overview now cites this page, in BrandFace’s own words, for the search it was built to win.

#1

cited source in Google’s AI Overview for “ceo branding services.”

Cited June 2026 and again Aug 18, 2026 · AI answers change often · full case study

What we delivered

2 hub pages·7-question assessment·brand-value calculator·pricing calculator

Visit brandfacestar.com
brandfacestar.com
BrandFace CEO Branding Services page built by Andrew Ryan Marketing: headline CEO Branding Services: Build the Identity Behind the Title, a strategy form and four sourced statistics
1The search2The answer3Proof in the answer
  1. The search“CEO branding services” is the title, the headline and the first sentence. One search, said up front.
  2. The answerCEO branding is defined in one sentence a machine can lift whole — and Google’s AI Overview did, twice.
  3. Proof in the answerFour sourced statistics sit under the headline — 44% of company value tied to CEO reputation — so the answer carries its evidence.
The Throughline,
on a phone.
04

Berke Gormley Leadership Advisors

Executive coaching and advisory · Chuck Berke and Maureen Gormley · 5-page site

The challenge

Executive coaching is a leap of faith. A leader can’t tell whether they need it until someone shows them where they stand.

What we built

A ten-question scorecard that shows a leader where they stand.

It rates a leader on Strategy and on Soul, plots the two against four profiles, and returns recommendations from Chuck and Maureen. The scorecard, not a contact form, starts the conversation.

We call it the Leadership Integration Scorecard.

Why it matters

The same founder came back for a second site — Chuck hired us again for Berke Associates, his other firm.

2

site builds hired by the same founder.

First site live since March 2026 · second build booked September 2026.

What we delivered

5 pages·WordPress·design system·11-logo client wall·founder profile markup

Visit executiveleadershipexperts.com
executiveleadershipexperts.com
Berke Gormley Leadership Advisors homepage at executiveleadershipexperts.com, built by Andrew Ryan Marketing: headline Executive Leadership Coaching and Consulting for High-Impact Leaders over a dark office photo
1The category2Its own page3The advisors4The ask
  1. The category“Executive leadership coaching” leads the title and headline, so a search engine files the firm before it reads the promise.
  2. Its own pageThe scorecard has its own page and nav link, so it’s indexed as a destination, not buried in the homepage.
  3. The advisorsChuck and Maureen are written into the page as people — 10 credentials, 6 schools, the ICF named — not as headshots.
  4. The askOne button, in words: “Request a private strategy session,” not “Contact us.”
The scorecard,
on a phone.
05

Michael Carr & Associates

Real estate brokerage · Jefferson, Georgia · town guides on an existing site

The challenge

Someone deciding whether to move to a small Georgia town needs the questions they’d ask a neighbor answered: schools, the commute, what it costs.

What we built

Four town pages rebuilt as relocation guides, inside the brokerage’s own listings platform.

The platform’s design stayed. Inside it, each town page became a written guide — neighborhoods, schools, the commute, things to do, a FAQ.

Same platform. Different page.

Why it matters

The platform’s default title was the town’s name. Ours is how a mover actually searches.

+36%

organic clicks in the 30 days after we rewrote the titles and descriptions on its busiest pages; click-through rate up 32% on the same rankings.

Google Search Console · work began May 2026 · full case study

What we delivered

4 town guides·titles rewritten·FAQ markup·built inside their listings platform

Visit michaelcarrrealty.com
michaelcarrrealty.com
Michael Carr and Associates Pendergrass, Georgia community guide built out by Andrew Ryan Marketing: a map of the town above the Learn More About Pendergrass introduction
1The search phrase2The guide
  1. The search phrase“Living in Pendergrass, GA: Homes, Schools & Cost of Living” — the phrase a mover types, where the default was just the town’s name.
  2. The guideWhere the platform had a default page there’s a written guide, with seven FAQ answers in the markup where there were none.
06

Andrew Ryan Marketing

Contractor marketing agency · Johnson City, Tennessee · our own site

The challenge

A contractor doesn’t need another marketing dashboard. He needs to know which single thing would change booked revenue.

What we built

Our own homepage opens with the diagnostic, not the pitch.

An example scan turns 10,000 searches into 3.7 booked jobs a month and shows which lever moves it most — for the example contractor, fixing Visibility doubles the booked jobs. Or score your own business in seven questions.

We call it the 6-Gap Revenue Map™.

Why it matters

“A lead is wholesale. A booked job is retail.” Every page is built to move the second number.

62

screenshots of Google naming or ranking us on contractor-marketing searches with no city in them, where the competition is national.

Aug 10, 2026 · incognito, near our office · the wins, not a full audit · see the receipts

What we delivered

49 pages·14 industry hubs·6-Gap Revenue Map·AI Overview proof

Score your business in 7 questions
andrewryanmarketing.com
Andrew Ryan Marketing homepage: Contractor Marketing Agency. Get Chosen. Not just found., beside the 6-Gap Revenue Map radar, with the platform strip and the founder record below
1The headline2The radar3Twelve trades
  1. The headline“Contractor marketing agency” comes first, so the page is filed under the category. “Get Chosen. Not just found.” follows, for the people.
  2. The radarThe scan’s numbers and verdict are page text, not an image, so Google and AI can read the radar.
  3. Twelve tradesEvery trade is named in plain text above the fold and has its own hub, so the agency is filed under plumbing and roofing, not just “marketing.”
The Revenue Map,
on a phone.

What makes customers choose you?

That’s what we build the site around. Tell us what you do and we’ll show you what yours could be.

Talk to AndrewScore your business in 7 questions

Call, text or book a free 20-minute call. It goes straight to Andrew, the founder, who leads every build. No sales team.

You own the site, the content and the data. Engagement pricing is public.

Run a contracting company? Start with your trade.

All 14 industries