Sales & Marketing Consulting for Contractors

Sales and marketing are
one revenue system.
We find the one thing
capping yours.

One partner accountable for creating the lead and the system
that turns it into a booked job — for contractors, home service,
and home improvement companies.

Book the 20-Minute Gap Review → Find the one constraint capping your revenue — 20 minutes, no pitch.
We'll spot it together, then walk you through the in-depth diagnostic.
What it is

Sales and marketing consulting for contractors treats demand generation and sales conversion as one connected revenue system — instead of two services you buy from two vendors. The work is to find where booked revenue is actually constrained — visibility, lead flow, response speed, follow-up, close rate, attribution, or delivery capacity — and fix that first, before prescribing more marketing, sales process, CRM, or spend. Andrew Ryan Marketing works both sides of the booked job: what it takes to win a job, and what it takes to deliver one profitably. And when we find the constraint, we can build and run the fix — not just recommend it.

11,564
Leads worked
2,135
Appointments shown
761
Sales closed
35.6%
Show-to-sale
$34M+
Closed revenue

This isn't theory. Andrew built and ran a dealership's entire lead-to-sale engine — 11,564 leads worked to $34M+ in closed revenue, at a 35.6% show-to-sale — and it ran without him. Seeing a business as one connected system is exactly what runs your engagement.

You're told to pick a side.
That's the mistake.

Most agencies stop at the lead. We measure to the booked job
— and we look at both sides of it.

Win the job

What it takes to win one

  • Visibility & lead flow
  • Response speed
  • Follow-up & appointment setting
  • Your sales floor
  • The close
Deliver it profitably

What it takes to deliver one

  • Scheduling
  • Crews
  • Capacity
  • Margin on the job
  • The part almost no marketer looks at

Almost nobody in marketing looks to the right of the sale. That's the whole game. Selling you more work than you can deliver doesn't grow your business — it strands jobs and burns your name. So before we sell you anything, we find where you're actually constrained. If the bind is capacity, not demand, we'll tell you "not yet" on marketing — and show you the math.

That's the most revenue, for the least risk.

The math underneath the growth plan

What happens if we add
30 leads next month?

Most agencies answer "more revenue." The honest answer is: it depends where your growth actually breaks. Move the dials — the model finds the single place growth is capped. Sometimes it's leads. Often, it isn't.

Live model
The Booked Job Model™
Four dials, modeled as one system — illustrative 0–100 operating indexes.
The model finds the binding constraint — the dial where a fix adds the most booked jobs, which isn't always the lowest number.
Lead Flow66
Close Rate38
Margin / Job56
Install Capacity58
Material constraint
Your next dollar belongs on close rate.
Improving close rate moves booked revenue more than anything else right now — more than buying more leads.
Next move: fix close rate — not more leads.
Booked, profitable growth—
Jobs won vs. jobs you can install—

Illustrative model, sample ratios. The point isn't these numbers — it's the relationship between them. Your real constraint lives in your response rate, close rate, ticket, margin, and capacity. Finding it on your numbers is the diagnosis. A simplified demonstration; the real model runs on your numbers, with weightings we don't publish.

Why we lead with the diagnosis

This is why our answer is sometimes "not yet." We measure to the booked job — the one your crews can actually deliver — not the click. More demand into a system that's already capped downstream doesn't create revenue. It creates backlog, aging quotes, and cancellations. We'd rather find that first.
Activity is not progress.

It's part of how we do the job

We call it the Booked Job Model™, and it runs inside the engagement — no separate platform fee, no dashboard to log into. It's simply how we decide where your next dollar goes, and how we know when the smartest move is to fix something that isn't marketing at all.

Stop guessing where
your revenue breaks.

20 minutes. We find your one binding constraint. No pitch.
Book the 20-Minute Gap Review →

Agencies sell tactics. Consultants sell advice.
We find the constraint — then build and run the fix.

Stage 1
Visibility
Stage 2
Inquiry
Stage 3
Response
Stage 4
Appointment
Stage 5
Sale
Stage 6
Revenue
And past the sale →
Capacity to deliver it profitably

We do the thing between tactics and advice: we diagnose the whole revenue system, find the one constraint capping booked revenue, and then design, build, and run the fix — measured all the way to sold, profitable jobs. Not a service menu. Not a deck you implement alone.

Any link can be the leak. "I need more leads" is often "my best leads are leaking somewhere I can't see." Depending on where the constraint sits, the fix might be marketing strategy and lead generation — or lead response and speed to lead, your CRM and follow-up, appointment setting, the sales process itself, close rate, or the attribution that finally tells you which marketing produces revenue instead of just activity. Wherever it is, we can build it and run it — not just recommend it. From markets to margins.

A marketing consultant focuses on demand. A sales consultant focuses on what happens after the lead.
We connect the two — and stay accountable for the number at the end.

Diagnose

We run your real numbers through the Booked Job Model™ and find the one binding constraint — the place a fix adds the most booked jobs.

Build

Marketing, lead response, CRM, follow-up, sales process, attribution — we design and build the fix the constraint calls for, not a service menu.

Run & hand back

We run it, measure it to booked revenue, then hand it back — you own the system, we don't take over your business.
Build capability, not dependency.

Questions contractors ask before the call

Many marketing agencies stop their measurement at traffic, leads, or appointments. We follow the system farther — through sales and booked revenue. That means we start by finding whether demand is even your constraint, and sometimes tell you it isn't. We also work the sales side (response, follow-up, close), which a marketing-only agency won't touch.
Yes — that's one of the most common constraints we find. Many contractors don't have a lead problem; they have a response, follow-up, or close-rate problem downstream. We diagnose where sold jobs are leaking and fix that before you spend more on leads.
Both, when the constraint calls for it. We can rebuild lead response and follow-up, tighten appointment setting and the sales process, and coach the floor — the same lead-to-sale system Andrew built and ran to a 35.6% close of shown appointments. We only recommend the piece your revenue actually needs.
Through lead-to-sale attribution — connecting each dollar of spend to booked, profitable jobs, not clicks or form fills. That's how you know which channels deserve more budget and which don't. Activity is not progress; a booked job is.
The first diagnosis starts in one conversation. In 20 minutes we can usually identify the likely constraint and what we'd need to validate it. Some fixes — lead response, follow-up, appointment setting — move quickly, because you're recovering leads you already pay for. Others — demand, SEO, authority — compound over months. We start where the numbers say the fastest meaningful gain is.
No. The 20-Minute Gap Review carries no commitment. If we decide to work together after that, we scope the fix, the economics, and the terms before you fund it. Ongoing engagements run on clear review points and off-ramps — you're never trapped funding something the numbers don't support.
Then we'll tell you, and we won't sell you marketing you don't need. If you can't deliver more work than you're already selling, more leads is the wrong spend — the fix is capacity, and marketing waits until it catches up. That's what "not yet" means, and it's the most honest thing an agency can say.

Find your constraint
before you buy another tactic.

Twenty minutes. We look at your whole revenue system
and tell you the one thing to fix first
— even when it isn't marketing.

Built for established contractors already spending on marketing who can't see where revenue breaks. If you just need one campaign, or you're not there yet, we'll say so — and point you somewhere better.

Book the 20-Minute Gap Review →
Go deeper
Is your problem sales or marketing? Why aren't my leads converting? How to calculate cost per booked job What should a contractor pay for sales & marketing help? Agency, consultant, or fractional CMO?